Welcome to

Care Campaign for the Vulnerable

Recognising the critical need for increased transparency in caring for vulnerable individuals with dementia

CCFTV is proud to be in partnership, ensuring greater protection for the vulnerable and dedicated care staff.

Thursday 4th September 2025

Care Campaign for the Vulnerable (CCFTV) was proud to host an Exclusive Networking Event at Loveday & Co Belgravia, bringing together our valued partners and supporters

CCFTV named finalists at the Leaders In Care Awards 2025

CCFTV Ensuring Safety in Care Roundtable, April 2025 hosted by Slater and Gordon UK

What we do

Dedicated to Safety in Dementia Care

Care Campaign for the Vulnerable (CCFTV) is a national, non-profit organisation championing safety, transparency, and accountability in the UK care sector. With a particular emphasis on dementia care, CCFTV advocates for the implementation of consent-led, independent safety monitoring in care homes to protect residents and support care teams.

Our Founder and Director Jayne Connery regularly engages with care providers, staff and families, delivering expert talks on how care monitoring can improve care standards, reduce safeguarding incidents, and promote greater transparency. Her extensive experience addressing the needs of vulnerable individuals enables her to offer vital support to families and carers navigating the complexities of the care system.

As a leading voice in the sector, CCFTV collaborates with care providers, external healthcare agencies, and policymakers to drive transformative initiatives. Jayne has established herself as a respected commentator on social care issues, particularly those affecting dementia care, and is recognised for raising awareness about critical topics such as care home evictions, unexplained incidents/injuries and systemic challenges happening in care.

Jayne’s advocacy is deeply personal, inspired by her mother Ellen’s experiences and the stories of others facing similar struggles. She has spent years gathering evidence to highlight the benefits of safety monitoring, showing its potential to reduce NHS and care home costs, improve daily care quality, aid staff management, and enhance regulatory outcomes. Her efforts have gained support from Care England, Members of Parliament and recognition within Westminster, cementing CCFTV’s reputation as a trusted authority in the care sector.

About us

Jayne's bio

A Message from Professor Martin Green OBE, CEO of Care England

Professor Martin Green OBE, in support for this partnership said “We are proud to be working alongside Care Campaign for the Vulnerable in advancing the conversation on transparency and safety within the care sector. CCFTV’s dedication to advocating for both families and care staff resonates deeply with our mission at Care England as the Voice of Care. Together, we are committed to fostering environments where the quality of care is paramount, and where families, staff, and those we care for feel supported. We look forward to the positive changes this collaboration will bring to the care sector.”

Recent CCFTV Networking events connecting the sector to influence greater transparency in care.

CCFTV Summer Networking Event Signature at Highgate

Home House, London.
March 2025

CCFTV Recent Work

When Dementia Progresses: The Importance of Transparency in Care Homes

For more than a decade, Care Campaign for the Vulnerable (CCFTV) has been dedicated to making dementia care safer, more transparent, and rooted in dignity for the people who need it most. Much of my work is known for championing independent, choice-led safety monitoring in care homes. But alongside this, another urgent issue has grown louder through the voices of the families who reach out to me – the need for better complex dementia training, and more honesty about what “specialist dementia care” really means in practice. Families left crestfallen Week after week, we hear from families who are heartbroken and confused. They are told by providers that their loved one’s needs have “changed” and that they now require a more specialist setting. This often comes as a devastating shock – particularly because many of these families chose their care home in good faith, guided by a website or brochure that proudly described it as a “specialist dementia care home.” Understandably,...

Care Campaign for the Vulnerable Networking at Loveday & Co Belgravia

On Thursday 4th September, Care Campaign for the Vulnerable (CCFTV) was proud to host a special networking event at the elegant Loveday & Co Belgravia. Bringing together leaders, supporters, and partners across the care sector, the afternoon was an opportunity to share experiences, strengthen connections, and reflect on the shared mission of improving transparency, safety, and dignity in care. Loveday Belgravia, renowned not as a care home but as a private members’ club for those living with dementia, provided a truly fitting setting. Their ethos of combining luxury hospitality with outstanding specialist care mirrors CCFTV’s belief that the most vulnerable in society deserve the very best environments, where dignity and inclusion are at the heart of daily life. While high-end care such as Loveday represents one model, CCFTV is clear that all care services — whatever their size, location, or...

When Families Are Deterred from NHS Continuing Healthcare: The Cost for Everyone

Care Campaign for the Vulnerable (CCFTV), is hearing from more and more families who feel shut out of the NHS Continuing Healthcare (CHC) process before they even begin. The pattern is strikingly familiar: families are told, often by agencies or professionals, that their loved one is unlikely to qualify. Already exhausted and anxious, many are left questioning whether there is any point in applying at all. And yet, when families reach out to CCFTV and I attend these meetings alongside them, the outcomes tell a very different story. Regularly, we see funding granted. The evidence of eligibility is clear when the needs are properly recognised and assessed. This is not a one-off; it is happening repeatedly, and that is what makes it so troubling. We are particularly disappointed that in so many cases it is the families themselves who are the first to identify complex needs - emotional, psychological or behavioural - that have not been picked up or properly recognised by the care home....

Physiotherapy in Elderly Care: From Delay to Dignity

Care Campaign for the Vulnerable (CCFTV), sees one issue that keeps coming up again and again: the lack of timely physiotherapy for older people in care. It is, in many ways, one of the most visible examples of how small delays can have a life-changing impact. When we talk about care, we often focus on nutrition, safety, activities, and staffing levels. All of these matter deeply. But mobility - and specifically physiotherapy - is too often the silent partner in conversations about quality of life. Yet it is mobility that determines whether an older person remains engaged in daily living or becomes confined to a bed or chair. We all know the saying: “If you don’t use it, you’ll lose it.” Nowhere is that truer than in the care of the elderly. When physiotherapy is delayed or absent, people who might otherwise continue to walk with support are left immobile. The result is not just physical decline, but emotional distress, loss of independence, and in many cases, a faster...

Building With Purpose: Why On-Site Training Suites Should Be Standard in Dementia Care Homes

Over the last decade, we have seen a rise in new care homes being built across the country. Many of these developments are impressive, with hotel-like interiors, landscaped gardens, and marketing that rightly emphasises comfort and community. But when I sit with families facing the daily reality of dementia care, I hear the same concerns repeated over and over: “Will this home cope with my loved one’s needs when dementia becomes more complex?” It’s a question that no glossy brochure can answer. And it’s why I believe we must go further than simply building attractive care homes. We need to build with purpose – homes designed specifically for the challenges of dementia, with a focus on safety, transparency, and above all, the staff, who deliver care every day. Buildings Built for Dementia, Not Just Residential Living Dementia is not a one-size-fits-all condition. A person can live for years in the early stages with minimal support, but as the disease progresses, care needs...

Complex Dementia: The True Test of Care

When we talk about dementia in care homes, the word “complex” often sits in the background. It’s easier to focus on the gentler side of the condition - the forgetfulness, the moments of confusion, the stories of reminiscence. But the reality is that complex dementia is where the true test of care lies. Complex dementia isn’t simply about memory loss. It is about behaviour that challenges, about fear that overwhelms, and about anxiety that cannot be explained in words. It is the person who lashes out not because they are “aggressive,” but because they are scared and confused . It is the woman who walks endlessly, trying to find something familiar in a world that no longer makes sense. It is the man who shouts or resists care, not to be “difficult,” but because touch feels threatening when you don’t know who is holding your arm. Too often, residents living with these symptoms are given labels: challenging, non-compliant, difficult to manage. But behind every label is a human...

When Transparency Fails: Why Families Deserve Openness and Collaboration in Care

Care Campaign for the Vulnerable (CCFTV) recently attended a meeting with a family who had raised serious concerns about their loved one’s care. As always, my role was to stand alongside them, ensure their voice was heard, and encourage constructive dialogue with the provider. What unfolded, however, revealed a wider problem within the sector: when transparency and openness are missing, trust can fracture in an instant. The family came with understandable concerns about their mother’s safety. One issue centred on the care plan, which stated that monitoring was required when the resident was seated. The provider explained this as meaning “one-to-one” care — a level of provision the home argued was unaffordable. Yet in reality, the family’s request was far more straightforward: that staff presence in the lounge be consistent, so residents with dementia were not left unattended. The technicalities of “weight-bearing” and risk assessment mattered, but what mattered...

CCFTV Named Finalist in the Leaders in Care Awards 2025 – Supplier of the Year (Care Homes)

We are delighted to share that Care Campaign for the Vulnerable (CCFTV) has been shortlisted as a finalist in the Leaders in Care Awards 2025, in the prestigious category of Supplier of the Year – Care Homes. This recognition is a tremendous honour for us as a not-for-profit organisation, standing alongside some of the most respected businesses and organisations in the care sector. Being named a finalist is not only a reflection of the work we do but also of the commitment shown by our valued partners and supporters who walk with us on the journey towards safer, more transparent care. Why This Matters For over a decade, CCFTV has been advocating for vulnerable people in care, pushing for choice-led, independent safety monitoring, and supporting families and providers alike. To now be recognised as a finalist for Supplier of the Year highlights how far our work has come and underlines the positive impact we are making in the care sector. A Collective Achievement This nomination...

Empowering Staff, Enhancing Care with Choice-Led Safety Monitoring,

We are proud to share that Care Campaign for the Vulnerable (CCFTV) was featured on the front cover of the August edition of Care Home Magazine. The article, “Empowering Staff, Enhancing Care with Choice-Led Safety Monitoring,” is already receiving an incredible response across the care sector. This feature highlights our ongoing mission to ensure transparency, dignity, and safety for residents in care settings. Central to this mission is choice-led safety monitoring – a compassionate, consent-driven approach that supports both families and care staff. By giving residents and families a genuine choice in the use of safety monitoring, we are not only protecting those most vulnerable but also empowering care staff, reducing pressures on teams, and helping to foster a positive culture of accountability and trust. The feedback we have received since the article’s release underlines the importance of this conversation. Providers, professionals, and families are engaging with the...

CCFTV Secures Its Third Front Cover Feature of 2025 – Care Home Magazine, August Edition

We are proud to share that Care Campaign for the Vulnerable (CCFTV) has been featured on the front cover of Care Home Magazine for the third time this year. Our August 2025 cover story is another incredible opportunity to amplify our message of safety, transparency, and dignity for the most vulnerable in care. Why This Matters Front cover recognition three times in one year is not just a milestone—it’s a testament to the growing influence and respect for our work within the care sector. Each feature allows us to bring urgent topics to the forefront, inspiring conversations and prompting change where it is most needed. Our Ongoing Mission Through our work with families, care providers, and sector leaders, we continue to shine a light on issues such as: The need for greater transparency in care homes. Delays in complaint investigations and their impact on residents’ safety. Championing outstanding care staff. Advocating for ethical, choice-led safety monitoring in dementia care....

SEE MORE RECENT WORK

What we do

CCFTV’s News & Info

When Dementia Progresses: The Importance of Transparency in Care Homes

Sep 7, 2025

For more than a decade, Care Campaign for the Vulnerable (CCFTV) has been dedicated to making dementia care safer, more transparent, and rooted in dignity for the people who need it most. Much of my work is known for championing independent, choice-led safety...

Care Campaign for the Vulnerable Networking at Loveday & Co Belgravia

Sep 5, 2025

On Thursday 4th September, Care Campaign for the Vulnerable (CCFTV) was proud to host a special networking event at the elegant Loveday & Co Belgravia. Bringing together leaders,...

When Families Are Deterred from NHS Continuing Healthcare: The Cost for Everyone

Sep 5, 2025

Care Campaign for the Vulnerable (CCFTV), is hearing from more and more families who feel shut out of the NHS Continuing Healthcare (CHC) process before they even begin. The pattern is strikingly familiar: families are told, often by agencies or professionals, that...

Physiotherapy in Elderly Care: From Delay to Dignity

Sep 3, 2025

Care Campaign for the Vulnerable (CCFTV), sees one issue that keeps coming up again and again: the lack of timely physiotherapy for older people in care. It is, in many ways, one of the most visible examples of how small delays can have a life-changing impact. When we...

Building With Purpose: Why On-Site Training Suites Should Be Standard in Dementia Care Homes

Aug 30, 2025

Over the last decade, we have seen a rise in new care homes being built across the country. Many of these developments are impressive, with hotel-like interiors, landscaped gardens, and marketing that rightly emphasises comfort and community. But when I sit...

Complex Dementia: The True Test of Care

Aug 26, 2025

When we talk about dementia in care homes, the word “complex” often sits in the background. It’s easier to focus on the gentler side of the condition - the forgetfulness, the moments of confusion, the stories of reminiscence. But the reality is that complex...