Welcome to

Care Campaign for the Vulnerable

Recognising the critical need for increased transparency in caring for vulnerable individuals with dementia

CCFTV is proud to be in partnership, ensuring greater protection for the vulnerable and dedicated care staff.

What we do

Dedicated to Safety in Dementia Care

Care Campaign for the Vulnerable (CCFTV) is a national, non-profit organisation championing safety, transparency, and accountability in the UK care sector. With a particular emphasis on dementia care, CCFTV advocates for the implementation of consent-led, independent  safety monitoring in care homes to protect residents and support care teams.

Our Founder and Director Jayne Connery regularly engages with care providers, staff and families, delivering expert talks on how care monitoring can improve care standards, reduce safeguarding incidents, and promote greater transparency. Her extensive experience addressing the needs of vulnerable individuals enables her to offer vital support to families and carers navigating the complexities of the care system.

As a leading voice in the sector, CCFTV collaborates with care providers, external healthcare agencies, and policymakers to drive transformative initiatives. Jayne has established herself as a respected commentator on social care issues, particularly those affecting dementia care, and is recognised for raising awareness about critical topics such as care home evictions, unexplained incidents/injuries and systemic challenges happening in care.

Jayne’s advocacy is deeply personal, inspired by her mother Ellen’s experiences and the stories of others facing similar struggles. She has spent years gathering evidence to highlight the benefits of safety monitoring, showing its potential to reduce NHS and care home costs, improve daily care quality, aid staff management, and enhance regulatory outcomes. Her efforts have gained support from Care England, Members of Parliament and recognition within Westminster, cementing CCFTV’s reputation as a trusted authority in the care sector.

About us
Jayne's bio

A Message from Professor Martin Green OBE, CEO of Care England

Professor Martin Green OBE, in support for this partnership said “We are proud to be working alongside Care Campaign for the Vulnerable in advancing the conversation on transparency and safety within the care sector. CCFTV’s dedication to advocating for both families and care staff resonates deeply with our mission at Care England as the Voice of Care. Together, we are committed to fostering environments where the quality of care is paramount, and where families, staff, and those we care for feel supported. We look forward to the positive changes this collaboration will bring to the care sector.”

Recent CCFTV Networking events connecting the sector to influence greater transparency in care.

CCFTV Summer Networking Event Signature at Highgate

Home House, London.
March 2025

CCFTV Recent Work

CCFTV Celebrates a Powerful Afternoon at Signature Highgate — and Announces Exciting New Partnership

  Care Campaign for the Vulnerable was proud to host one of our most well-attended and meaningful networking events to date at the beautiful Signature Highgate on 19th June. Bringing together care leaders, sector professionals, legal experts, and innovators, the event created a warm, open space for powerful conversation around improving safety, dignity and culture in care. We were also delighted to announce our new collaboration with the wonderful charity Adopt-a-Grandparent, whose mission to tackle loneliness in care homes through intergenerational connection deeply aligns with CCFTV’s own values. The partnership represents a positive step forward in our shared commitment to ensuring those living in care settings are not only kept safe, but also connected, valued, and seen. Together, we aim to raise awareness, share best practice, and amplify the voices of those who too often go unheard. A heartfelt thank you to everyone who attended and...
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CCFTV Statement on the Appointment of Chris Badger as CQC Chief Executive

The appointment of Chris Badger as the new Chief Inspector of Adult Social Care and Integrated Care at the Care Quality Commission signals what we hope will be a long-awaited turning point in the regulation of safety and transparency in care. Stepping into the role previously held by James Bullion, Chris Badger brings valuable experience from the local authority sector, and many of us working at the front line of care advocacy will be watching closely—hopeful that this marks the beginning of a new vision for the CQC. At Care Campaign for the Vulnerable, we have campaigned for over a decade for the implementation of choice-led, consent-based safety monitoring in care homes—particularly those supporting people living with dementia. While providers across the country have increasingly shown interest in adopting this technology, the progress has often been slowed by a lack of clarity from the regulator. Our calls for a consistent and supportive approach from the CQC have, until now, met...
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Care Campaign for the Vulnerable Founder Appointed Non-Executive Director at Care Protect

  Care Campaign for the Vulnerable (CCFTV) is proud to announce that our Founder and Director, Jayne Connery, has been appointed as a Non-Executive Director for Care Protect — an independent safety monitoring organisation working across care, education, and healthcare settings. This appointment reflects over a decade of Jayne’s unwavering commitment to championing transparency, safety, and dignity for those receiving care — particularly people living with dementia. At CCFTV, we have long campaigned for choice-led, independently monitored safety systems to be implemented in care homes. This is about promoting a culture of openness and reassurance, not only for families but also for care providers seeking to do the right thing. Jayne’s new role with Care Protect reinforces our shared commitment to influencing positive and lasting change within the care sector. While this appointment recognises her leadership, her voice remains wholly independent, and her continued work at Care...
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Care Campaign for the Vulnerable Hosts Summer Networking Event at Signature at Highgate and Announces Partnership with Adopt-a-Grandparent

  Care Campaign for the Vulnerable Hosts Summer Networking Event at Signature at Highgate and Announces Partnership with Adopt-a-Grandparent On the 19th of June, Care Campaign for the Vulnerable (CCFTV) was delighted to host our Summer Networking Event at the stunning Signature at Highgate, bringing together care providers, professionals, and sector leaders each united in a shared commitment to championing safety, transparency, and person-centred care. The event was made even more special by the attendance of David Annand, Head of Operations & Fundraising at Adopt-a-Grandparent (AAG), We were proud to announce our new partnership with this pioneering charity, which is dedicated to tackling loneliness among older people by fostering intergenerational connection. Adopt-a-Grandparent matches care home residents and older individuals with volunteers based on shared interests. Through secure video and audio calls, volunteers...
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Alzheimer’s Drugs – Too Costly” – But at What Cost?

News that potentially life-changing Alzheimer’s drugs may be deemed “too costly” for use on the NHS will feel like yet another blow to families already facing the heartbreak of this devastating disease. When decisions are made purely on financial thresholds, we risk losing sight of the human cost - the long days, the disrupted nights, the strained relationships, the lost independence. For many families, a treatment that even slightly delays the rapid progression of Alzheimer’s isn’t just “worth it”, it’s everything. Care Campaign for the Vulnerable hear from families every day who are watching loved ones slip away far too soon. These new treatments offer hope - not a cure, but time. Time to talk, to connect, to prepare, to love. Is that really too small a benefit to justify the cost? Of course, we understand NHS resources are finite. But the question should not only be “can we afford it?” - but also, “can we afford not to?” Dementia costs the UK billions annually in care, lost...
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Championing Safety and Transparency in Care: How Care Campaign for the Vulnerable is Working with Care Protect

  At Care Campaign for the Vulnerable (CCFTV), our work remains steadfast to improve safety, dignity, and transparency in dementia care through collaboration, innovation, and consent-led approaches. Over the past decade, we’ve grown from a grassroots campaign into a nationally recognised voice, working closely with families, care providers, and policymakers to influence meaningful change. An important part of this journey has been working with organisations that share our values and Care Protect Ltd has been a long-standing, trusted partner in this space. Seven years ago, when care providers first began approaching us with interest in safety monitoring, there was enthusiasm  but also concern about regulation, privacy, and implementation. We reached out to Care Protect because they offered not only a high-quality technology solution, but also a comprehensive, ethical model of support. What makes Care Protect unique is their independent monitoring service. Their system uses...
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Driving Positive Change in Care – CCFTV’s Partnership with ERA Group

Care Campaign for the Vulnerable’s  (CCFTV), mission is to champion transparency, dignity, and safety in care - especially for people living with dementia. Over many years supporting both families and providers, CCFTV has seen how financial pressures can impact the quality of care being delivered. While most providers are deeply committed to delivering high standards, the reality is that limited budgets and increasing operational demands often create significant challenges. That’s why we choose to align with organisations who not only understand those pressures but actively offer solutions to address them. One such organisation is ERA Group. ERA Group has over three decades of experience helping organisations across a wide range of sectors, including care, identify areas of overspend and inefficiency—allowing resources to be redirected into the areas that matter most. Their approach is rooted in independence, integrity, and a commitment to delivering real outcomes. This aligns...
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CCFTV founder Jayne Connery to Walk in Memory of Her Mother, Raising Funds for BRACE Dementia Research

Care Campaign for the Vulnerable’s Founder and Director, Jayne Connery, will be undertaking a special seven-mile walk on the 7th of August 2025—what would have been her late mother Ellen’s 89th birthday. The walk, taking place locally, will be in memory of Ellen and in support of BRACE Dementia Research, a charity for which Jayne is a proud ambassador. This personal challenge marks another chapter in Jayne’s dedicated fundraising journey. To date, she has raised over £20,000 for dementia research through a series of physically demanding and emotionally significant challenges—each inspired by her mother’s journey through dementia care. These have included abseiling the Spinnaker Tower in Portsmouth, the BA i360 in Brighton, and, most recently, Table Mountain in Cape Town . Jayne’s August walk will also serve as the beginning of her training for her biggest challenge yet - an international fundraising feat planned for 2026, which she hopes will surpass the impact of her Table Mountain...
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Care Campaign for the Vulnerable (CCFTV) Statement in Response to the Spending Review – 11 June 2025

  Care Campaign for the Vulnerable (CCFTV) is deeply concerned by the glaring lack of attention given to adult social care in today’s Spending Review announcement. While we welcome the investment into the NHS - essential for the future of our health system - it is profoundly short-sighted to continue treating social care as the poor relation. The Chancellor’s £29 billion pledge to the NHS is, of course, welcome. However, without a parallel and meaningful commitment to the adult social care sector, this investment risks being undermined. The two systems are inextricably linked. Our hospitals are filled with people who could be supported elsewhere if only there was a robust, well-funded care infrastructure behind them. It is disappointing, though sadly not surprising, that social care was mentioned only in passing in Rachel Reeves’ speech. After years of crisis, workforce shortages, and rising safeguarding concerns, this minimal recognition shows a continued disconnect between...
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CCFTV’s Response to the upcoming spending review: “A call for care, not just health”

  The government’s upcoming Spending Review, is expected to prioritise NHS funding, defence, and infrastructure, with many other departmental budgets - including social care - remaining under considerable pressure.  While increased investment in health services is undoubtedly welcome, Care Campaign for the Vulnerable (CCFTV) believes that overlooking social care funding would be a critical mistake. Social care and health services are deeply interconnected. Without robust investment in care homes and community-based care, the NHS will remain under strain. Delayed discharges, avoidable admissions, and longer hospital stays are often rooted in the reality that social care services are underfunded, understaffed, and ill-equipped to manage the complex needs of our ageing population. Unless this imbalance is addressed, the NHS will continue to carry the knock-on effects of a struggling care sector. There is also an urgent need to prioritise prevention. Experts and sector leaders alike...
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SEE MORE RECENT WORK

What we do

CCFTV’s News & Info

Alzheimer’s Drugs – Too Costly” – But at What Cost?

Alzheimer’s Drugs – Too Costly” – But at What Cost?

Jun 19, 2025

News that potentially life-changing Alzheimer’s drugs may be deemed “too costly” for use on the NHS will feel like yet another blow to families already facing the heartbreak of this devastating disease. When decisions are made purely on financial thresholds, we risk...

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We would like to give a huge thank you to the following businesses for generously giving their services free of charge and for showing support to our CCTV campaign.